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Overview
Pantone is a software program what works with Adobe Creative Cloud that provides a colour palette for creators. It used to be part of Adobe CC but that licensing was removed and is now sepearate. Below are the instructions on completing a purchase.
Step 1 - Signing up for the Educational Discount
Get verified and receive the coupon code (see options above):
Navigate to the Education, non-profit, government discount | Pantone Help Center (intercom.help) website
intercom.help/pantone/en/articles/6732859-education-non-profit-government-discountO
Contacts: Theresa Striffler <tstriffler@pantone.com> or Paul Durante <PDURANTE@pantone.com>
Step 1 - Click Get Verified

Fill out the form with your information, or contact me for assistance I've I had to use my account when setting this up. The only way to get verified is to submit a Paystub (next step) with the same name of what the Form contains.
Provided a copy of your paystub when prompted. (Note: I blurred all the money related items on mine using ScreenPresso before sending)

Step 2
Provide this information to Purchasing when creating the Purchase Requist
Multi-seat purchase:
Go to https://pantone.onfastspring.com/pantone-connect-yearly-multiseat-89-99
Change the number of licenses to 10+

By doing this you've now enable the ability to enter an even higher number
Now, enter the actual number of license you want to purchase (such as 24 for the 2023 license purchase)
Click Update just below the box

Enter the coupon code (Received in Step 1)

Now we can proceed to the payment option on the right hand side and choose Credit/Debit Card

Which will look like this

Step 3
During the ordering stage, this link has been captured below

Then follow the license manager user guide.
Subscription and License Manager User Guide | Pantone Help Center (intercom.help)